Trends Archives | Page 6 of 6

Storytelling is the New Marketing: Five Lessons for Wine Brands Shifting Toward Narrative

February 10, 2015 — How can wine marketers transform themselves into wine storytellers? Experts offer five lessons for shifting wine marketing toward narrative. Read more >>

Four Trends for 2015: A Conversation with Wine Trend-Spotters Lulie Halstead and Mandy Saven

January 22, 2015 — At the recent Wine Vision conference, two leading lights in wine trend-spotting: Lulie Halstead and Mandy Saven, discussed four key wine trends for 2015 Read more >>

Five Top Tips on Wine Retailing from Vino Veteran Pat Kelley of Spec’s

December 16, 2014 — Wine veteran Pat Kelley of Spec's Wine, Spirits and Finer Foods talks wine retail trends and shares his top 5 tips to succeed in the wine retail industry. Read more >>

In the Cork of Public Opinion

November 18, 2014 — Do consumers want wineries to put a cork in it? Or is their preference screw cap or synthetic? Recent studies reveal consumers' cork preference. Read more >>

Recycling Recap: Which Wine Closures Are Recyclable?

November 4, 2014 — The pluses and minuses of recycling wine corks and closures, and current programs to keep them out of landfills. Read more >>

Bottle Briefing: Identifying the Faults That Make Good Wines Go Bad

October 21, 2014 — Six common wine faults that consumers might find in their bottle of wine. Some wine faults may be related to the wine closure or winemaking style. Read more >>

Drink Local Wine Week: A Tip of the Hat to the Hudson Valley

October 17, 2014 — The 2014 Drink Local Wine Week kicked-off at the sixth annual TasteCamp, hosted in the Hudson River Valley. Read more >>

Earth Moves

October 7, 2014 — One of the most well-known AVA's in the United States, Napa Valley is constantly in the spotlight. What's hot in Napa Valley right now? Sustainability. Read more >>